Marmot - Title Sponsor of Marmot Dark Mountains™
Marmot is proud to announce its title sponsorship of Marmot Dark Mountains™ - the mountain marathon with a darker twist! The 5 year deal was agreed late last month and commences with the January 2013 event. Hugh Harris, Marmot UK Sales Director said:
“Marmot has always prided itself in producing quality outdoor clothing and equipment for harsh environments, and our products have been regularly used by athletes in mountain events. We’ve been looking to develop a closer connection to the event community for some time, ideally through support of a suitable mountain marathon, however no interesting event materialised. That was until Shane Ohly approached us about becoming title sponsor of Marmot Dark Mountains™. This was the type of event we were looking for and we loved the concept straightaway. It’s a perfect balance of controlled insanity and athletic challenge, and comes with a great point of difference to other events out there. Well two actually – it’s at night and in winter! It’s an excellent opportunity for us to showcase the breadth of our range to some of the most committed mountain enthusiasts around. I can’t help thinking though that with the event taking place in the depths of winter somewhere “in the north”, products from many more areas of our line than usual may be needed!”
From Marmot’s beginnings on the Juneau ice fields in Alaska, its products have been worn by climbers, mountaineers, skiers and all those who enjoy the mountains, since 1974. The companies aim is to produce the best possible high-performance clothing and equipment that keeps you dry, comfortable and protected from the elements, regardless of conditions.
Over the years Marmot has accrued a wealth of awards for its design and product innovation, and has been a leader in the use of many new technologies and constructions techniques that are now taken for granted in the manufacture of outdoor clothing and equipment.
Marmot has always relied on feedback from professional athletes and mountain guides: Those at the forefront of their sports, and real world users out there, day after day, working in the most extreme conditions imaginable.
The company is now distributed in 60 countries worldwide and has a broad range of products spanning all mountain disciplines and conditions. Product designs from within the Momentum category are the ones aligned towards event use.